AUGUST 24-26, 2017
AGENDA
THURSDAY AUGUST 24
FRIDAY AUGUST 25
SATURDAY AUGUST 26
COBB GALLERIA CENTRE
Meeting Room 104
Two Galleria Parkway Atlanta, Georgia 30339
Hotels Closest To This Years ICON Summit
FEATURED SPEAKERS

David T. Fagan
The “Icon Builder”, Former CEO of Guerrilla Marketing, Founder/CEO of Icon Builder Media
David T. Fagan is a columnist for the Beverly Hills Times Magazine and the host of the California Cable TV show, The Hollywood Entrepreneur.
He is also the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.
David is regularly sought out by the media on entrepreneur education and cracking the icon code. He has recently been featured on Fox & Friends, the Today Show with Matt Lauer, The Washington Post, Forbes, Investor’s Business Daily, Your World with Neil Cavuto, Fox’s The Five, and What’s Happening Now. And most recently won the award for Entrepreneur Educator of the Year from Infusionsoft.
He is a best selling author and an International Speaker in places as far away as Bangladesh and Australia. He has shared the stage with everyone from Former Secretary of Defense Dr. Bob Gates to Mark Victor Hansen.
David’s company, Icon Builder Media, is based out of Southern California where he lives with his wife and his 8 children.

Marcello Thedford
Director, Producer, Actor, Digital Asset Expert and Celebrity Content Creator
A Leader in the Digital forefront for over 12 years. Mosaic made its way as a leader in Urban Home Video content and then later capitalized on new media through successful international e-commerce ventures. Later aquiring Oakmont Publishing in 2014, Mosaic started building of catalog of widely distributed publications through North and South America. In late 2015 Elite Public Relations was started to assist clients on monetizing in new areas of building viral celebrity traffic on social media.

Allison Larsen
Speaker, Author, & Keynote Speaker
Allison H. Larsen is an international speaker, mentor, TV host of the cable show Spotlight, author of the book Soul Intuition and Co-Founder of Family Foot Reflexology. She has experience as a certified fitness coach, Yoga instructor, and alternative health instructor.
As one of the world’s leading Intuition Experts, Allison inspires and transforms the lives of audiences and clients all over the world. Allison’s speaking abilities and coaching style is what makes her so powerful and valuable. She easily connects with audiences, and isn’t afraid to go deep with people and draw upon on life experiences and business expertise to drive the message home.
Allison attributes much of her success to what she calls “soul intuition”, which she uses to understand how to proceed forward on the path specifically for her. She helps those she teaches how to obtain the health, wealth and fulfillment by looking within to discover their divine blueprint for success.
Allison is happily married and the mother of four beautiful children. She understands the importance of family and balancing personal and professional aspects of life. When she isn’t flying around the world to speaking engagements, or coaching clients, she is spending her time with her family, going to kids’ sports games and other events.

Shan Thomas
Creative Marketing Strategist, Speaker, Social Media Trainer, Founder of #EntrepreNewHER
Building corporate value is my expertise. Whether challenged to launch a new business venture or rebrand an existing business, I have been known to achieve results. As the Founder of #EntrepreNewHER, I have had the privilege of speaking to hundreds of entrepreneurs about the struggles they encounter daily in growing a successful business.
My strengths lie in my ability to conceive and implement the strategic marketing plans, identify new market opportunities, initiate product and service introductions, and negotiate strategic collaborations to drive market expansion and revenue growth. Most recently, my work projects have been with thriving business owners who needed brand visibility. These clients brought with them a plethora of credibility. Enhancing their brand imagery and messaging was just what was needed to help them succeed.

Dannella Burnett
World Class Event Producer, Speaker, Author, Entrepreneur
Beginning with a love of food and with Julia Child as an inspiration, Dannella has worked in the Culinary and Special Events Field since the age of 16. She has degrees in Culinary Arts and Food Service Management from Johnson and Wales University. Among other awards, she earned Gold Medals in both London and Germany for International Culinary Competitions.
Following college, she managed Restaurants, Catered and Coordinated Events and Weddings in Washington DC and Virginia. In 2009, when her husband lost his job in the Construction Field, Dannella created Oakwood Occasions to provide North Georgia with quality event solutions and to support her family. “Necessity may be the Mother of Invention, but Mothers are Inventive by Necessity” says Dannella. Over the years Oakwood Occasions has offered Custom Catering, High End Vending Options, OO Fudge shipped Nationally, Coffee Services with Organo Coffee, OO Coffee Shoppe, OO Café and Event Management and Wedding Coordination.
She’s been featured in several publications and 2 years in a row named in Gwinnett Magazine’s People to Know. Now an Author and sought after speaker for Women’s Empowerment and Small Business Ownership and Event Solutions, Dannella is truly a creative entrepreneur that believes in Multiple Streams of Income and always finding the Win-Win-Win combination. Through Creative Partnerships with her Incredible Network as well as High Level of Experience, Dannella brings everything to the table needed to make your event a success!

John Lawson
Digital Marketing Strategist and Keynote Speaker, eCommerce Futurist, Award-Winning Best Selling Author
John Lawson is the “go to” authority when it comes to online selling success in the Digital Age. Not only is he the brains behind the bestselling digital marketing book on Amazon, “Kickass Social Commerce for Epreneurs,” but he is also a multiple award winning social commerce strategist, űber successful digital entrepreneur and a sought after speaker who has traveled to 5 continents, touring more than two dozen countries and addressing tens of thousands of business leaders and entrepreneurs.
Whether he is hosting a panel discussion at South by Southwest in Austin, moderating the eTail Nordic Conference in Denmark, teaching small business owners in South Africa, addressing eBay sellers in Australia, producing his own annual conference in Atlanta or speaking on behalf of industry giants like American Express and InfusionSoft, John shares his proven strategies for winning in business with multinational corporations like Stamps.com, IKEA, LEGO, Husqvarna and BBC Worldwide as well as self-motivated business owners who are on the road to personal and financial independence.
Huddled in the “war room” of his Atlanta headquarters, John invokes his considerable knowledge and wields his pen to produce his innovative and well-respected business blog, “From the Desk of ColderICE,” where he dispenses his down-to-earth wisdom in a matter-of-fact manner that charms, enthralls and inspires companies around the world. His monthly editorial series, for “Smart Hustle” magazine, keeps his followers both educated and up to date.
As CEO of his own lucrative online urban accessories entity and Chief Creative Officer for ColderICE Media, John has proven to be more than a “talking head” when it comes to paving the path to online and real world business success.

Darin Adams
Speaker, Infusionsoft Trainer, TV Personality
Darin Adams is an award-winning TV personality who has spent 30 years in the broadcasting industry. Much of that career was spent working with entrepreneurs and small business owners, helping them get the marketing they needed. Now he is a noted speaker and author traveling the world, helping entrepreneurs discover how to get organized, save time and grow their business while still loving the passion of doing what they do best.
You know your business like no one else. The problem is that in order to be successful, you also need to know marketing, sales, and campaigns. Thanks to new technology, you can concentrate on your strengths and let automated marketing take care of the ‘Attract, Sell, Wow” that will make you successful.
- Learn how to attract new customers and offer them something that will be specific to what they want.
- Discover why “closing the deal” is the least important aspect of making a sale.
- Find out what you can do to impress customers and get them to turn into walking referrals for you.
The best part is that, while marketing and sales can be overwhelming, it can be automated so you set it up once and it runs itself.

T.R. Garland
Speaker, Author, Coaching Industry Veteran & Insider
Wall Street Journal® Award winner TR Garland knows first-hand that the 3 common challenges all Speakers, Authors, Coaches, & Service-Based Professionals face are:
- Being Found
- Being Heard
- Being Hired
After a decade of behind-the-scenes roles in 7 and even 8-Figure environments (like Brian Tracy, Loral Langemeier, Michael E. Gerber, and even the Think & Grow Rich Brand)…
He’s created a simple & effective 3-Step Success System for anyone to follow to help them overcome these common challenges….all while using nothing but their FREE LinkedIn Profile.
Our industry recognizes him as the first & only LinkedIn Expert 100% dedicated to teaching “industry-specific” TACTICS that produce “industry-specific” OUTCOMES.

Tyler J. Watson
Speaker, Author, Entrepreneur and Enrollment Mastery Coach
Tyler J. Watson is the president of The Freedom Catalyst and founder of Enrollment Masters. He is the author of “The Enrollment Effect” and is a sought-after international speaker and coach who has shared the stage with Sharon Lechter, Dan Clark, Richard Paul Evans, Tim Ralston, Maria Whalen, Ted McGrath, David Fagan, Ann Washburn and others. Most importantly, he is a passionate father and husband who loves to serve in his community. With over 30,000 hours of personal coaching on relationships and business strategies, he has impacted people worldwide to truly master the art of communication and enroll high paying clients.
Tyler may look like if he got braces he could star on “High School Musical,” but this is precisely what makes his message so powerful and unique. His mission is to help entrepreneurs, coaches, speakers, and sales professionals remove judgment and fear to live the life they have dreamed of but never knew how to create. Because of his unique and powerful ability to help others remove mental and emotional obstacles, significantly increase performance in their business and personal life, and step into a place of transformation and passion, he has been called “a mix between Houdini and Tony Robbins.“